WITH A Little Aid FROM…: Daniel Lee, Burberry’s chief innovative officer, has referred to as on the support of all his pals hailing from the worlds of songs, movie, sporting activities and vogue for Burberry’s spring 2024 campaign.
The photographs had been shot by Tyrone Lebon showcasing Arsenal soccer participant Bukayo Saka rock band Blur member Damon Albarn actor Jessie Buckley South Korean actor Jun Ji-Hyun singer-songwriter King Krule principal of The Royal Ballet Matthew Ball musician Neneh Cherry actor Rachel Weisz qualified boxer Ramla Ali Tottenham Hotspur soccer participant Son Heung-Min, and musicians Slew and Tems.
The campaigns acquire location at distinct places across London and also incorporate types Amelie Steele, He Cong, Iris Regulation, Jourdan Dunn, Naomi Janumala, Rakim Janneh and Stevie Sims.
Important things worn and carried by the topics involve Lee’s bags for Burberry these kinds of as the Knight and peg bag a duck print best and skirt yellow tartan vehicle coat, and head-to-toe floral prints.
“Ultimately we want to style items that folks want to don. There can be a number of moments of British eccentricity in the collections, but I see Burberry as very grounded. Classicism has to be the basis,” the designer mentioned during a preview in September.
Lee staged his spring 2024 exhibit beneath a huge checkered tent in London’s Highbury Fields with inexperienced park benches drawing on Burberry’s sporty, efficiency heritage, as well as its Britishness, which has been a consistent motif considering the fact that the designer joined the brand name past yr.
Previous 7 days, Burberry celebrated King Charles III’s 75th birthday with four limited-version illustrated scarves showcasing Highgrove gardens, the personal residence of the monarch.