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EXCLUSIVE: Heristoria Launches First Brand-centric Capsule With Jeweler Fred

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TIME CAPSULE: Jeweler Fred is the 1st brand name to get a focused capsule with LVMH Moët Hennessy Louis Vuitton’s system for archival and historical parts Heristoria.

The “A Touch of Fred” capsule will be on offered at the jeweler’s Paris flagship store on Rue de la Paix commencing Thursday, and on the Heristoria internet site from Friday.

Deciding on Fred for this initially one-home capsule was a nod to the jeweler turning into the initial household to connection up with the archive system and “enables us to illuminate moments of contentment past, present and future” by sharing objects from its archives, reported Heristoria main government officer Gérosine Henriot.

Highlights of the 15-piece selection are styles from the famed Force 10 line a golf-themed silk scarf, nodding to the unique newbie levels of competition initiated by Fred Samuel’s eldest son Henri Samuel in 1981, and two patterns from 1998, a diamond-studded “Mouvementée” gold ring and a geometric pearl, sapphire and diamond “Inca” bracelet.

Charges will selection from 170 euros for the scarf to 20,000 euros for the Inca bracelet.

Models this kind of as a 1970s necklace with a sculptural mouth from a collaboration with French artist Miroslav Brozek and a “Concorde” brooch nodding to the supersonic aircraft imagined by sculptor Roger Bezombes were involved in prior Heristoria chapters.

In the meantime, Fred is doubling down on its history with a next displaying of its “Fred, Jeweler Creator due to the fact 1936” retrospective. After Paris in 2022, the exhibition is on at Seoul’s Alt.1 Hyundai art gallery until eventually Dec. 25, with 300 jewels and objects, as properly as additional than 200 archival paperwork, which include loans from personal collections.

Although the following brand-centric capsule is continue to underneath wraps, Heristoria’s fourth chapter, under the theme “The Art of Gifting,” will drop at London’s Cadogan Hotel from Nov. 29.

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