Marketed: Mouna Ayoub’s auction of the crème de la crème of her broad selection of Chanel haute couture was a strike.
Maurice Auction bought all 252 tons on Monday night time at the Pavillon Gabriel in Paris, netting 1.5 million euros, with a person night coat — embroidered by Lesage to resemble the ornate Coromandel screens that founder Gabrielle Chanel so treasured — fetching 312,000 euros, in accordance to a spokeswoman for the sale.
The star large amount, the coat was estimated to fetch involving 150,000 and 200,000 euros.
Ayoub stated she wore it only once — to attend an opera at La Scala in Milan. It was from Chanel’s tumble 1996 haute couture collection.
Other heaps on supply integrated dresses, fits, footwear, jewelry, belts and even a wig with an ankle-size ponytail that Shalom Harlow rocked on the runway, dated from 1990 to 2014. Some of the garments took up to 800 several hours of handwork to be understood.
In an interview past 7 days, Ayoub explained she was parting means with her beloved Chanels simply because they really do not fit her any a lot more.
Also, “I seriously want to give the youthful technology that didn’t know Karl and did not have the likelihood to have any haute couture items by Karl to possess them and wear them and appreciate them like I did,” she told WWD.
Ayoub took loving treatment of her excellent Chanels, buying many of them for their sheer elegance and outstanding craftsmanship. All have been saved in museum-calibre storage problems.
She strategies to donate component of the proceeds from the sale to Fondation des Femmes, an corporation that champions women’s legal rights and freedom, whilst combatting violence in opposition to them.
A nicely-known culture figure and jet-setter at first hailing from Lebanon, Ayoub performs in actual estate, obtaining and providing qualities in the U.S. — and plowing the lion’s share of her gains into her bulging, gently applied couture wardrobe.
She still possesses about 2,500 haute couture pieces — and much more are on the way. She has orders in development at Chanel, Schiaparelli, Fendi and Dior.
